Corporate Messages Can Kiss Poster Boy’s Collective Ass

A totally made up phone conversation…
Girlfriend #1: I met this fine guy at a party last night. He had his hoodie on most of the time, but I’m pretty sure he’s smokin’.
Girlfriend#2: Cool, what’s he do?
Girlfriend #1: He’s a Culture Jammer!
Girlfriend#2: Is that some kind of DJ?

This is what it says on Poster Boy’s Flickr page :

“Poster Boy is many things, but is not one person. Poster Boy is not about subway posters or even adverts in general. Poster Boy is an idea. The words poster and boy just happened to be assigned to the idea. This idea grows from people’s distaste for the excess that infiltrates the mind and body. Excess in consumption, production, waste, and propaganda. Poster Boy is a rejection of this excess in the form of radical assent rather than the old form of dissent. The idea behind Poster Boy is not new. The idea behind Poster Boy has existed in many different forms for many years. Rebellion, liberation, justice, independence, and revolution are some of the words that have been attributed to the preceding forms of Poster Boy. Vandalism, destruction, illegal, and graffiti are some of the other words that are also attributed to Poster Boy. The core value behind Poster Boy lies in the distinction between what is legal and what is just.”

All of the above is well and maybe even good, but what I want to know is do producers of corporate dreck, er, award winning advertising, give a hoot about the expression of Poster Boy’s “idea.”
[via Public Ad Campaign]



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.