Coors Launches Onionesque Site

At long last, Coors Brewing has found a way to make their key point-of-difference relevant to young male beer drinkers.

Beer Drinkers Against the Mistreatment of Beer Mission Statement

Imagine being packed by the hundreds, even thousands, into un-refrigerated or un-insulated trucks and rail cars for days on end. Standing in up to 100 degree heat. No windows, no air-conditioning. It sounds like a scene from a horror movie, but for millions of beers it’s a grim reality.
Fortunately, there is hope.
Our organization is dedicated to the welfare of beer – a voice for the silent masses. We are dedicated to educating the public and pressuring breweries that fail to adopt cold-friendly practices through, commercials, concerts and acts of non-violent civil disobedience and on the world wide web at We shall not rest until we have put an end to the unnecessary practice of hot shipping. Because I think we can all agree. Beer deserves better.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.