Coors Launches Onionesque Site

At long last, Coors Brewing has found a way to make their key point-of-difference relevant to young male beer drinkers.

Beer Drinkers Against the Mistreatment of Beer Mission Statement

Imagine being packed by the hundreds, even thousands, into un-refrigerated or un-insulated trucks and rail cars for days on end. Standing in up to 100 degree heat. No windows, no air-conditioning. It sounds like a scene from a horror movie, but for millions of beers it’s a grim reality.
Fortunately, there is hope.
Our organization is dedicated to the welfare of beer – a voice for the silent masses. We are dedicated to educating the public and pressuring breweries that fail to adopt cold-friendly practices through, commercials, concerts and acts of non-violent civil disobedience and on the world wide web at We shall not rest until we have put an end to the unnecessary practice of hot shipping. Because I think we can all agree. Beer deserves better.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.