Content Is King

Stuart Elliott in yesterday’s New York Times:

Like modern-day Medicis hoping to discover the next Da Vinci, marketers are becoming patrons of programming.

Sometimes the lead is all you need.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.