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Content Is King

Stuart Elliott in yesterday’s New York Times:

Like modern-day Medicis hoping to discover the next Da Vinci, marketers are becoming patrons of programming.

Sometimes the lead is all you need.

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About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.

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  1. George Parker says

    As I posted yesterday on AdScam… This was one of the lamest things Elliot has written (and he writes some pretty lame columns) Early TV and radio was ALL sponsored programming! Has this guy ever actually worked in advertising? Bring back Randall Rothenberg.
    Cheers/George