Stuart Elliott in yesterday’s New York Times:
Like modern-day Medicis hoping to discover the next Da Vinci, marketers are becoming patrons of programming.
Sometimes the lead is all you need.
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As I posted yesterday on AdScam… This was one of the lamest things Elliot has written (and he writes some pretty lame columns) Early TV and radio was ALL sponsored programming! Has this guy ever actually worked in advertising? Bring back Randall Rothenberg.
Cheers/George