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Confused About Your Sexual Identity? Try Tampax.


According to AdAge, Zack16 and his missing man parts is an effort to sell more Tampax.
“It was inexpensive for us to do this one little effort and kind of get a feel for how much pickup it gets, if it goes viral or if it doesn’t,” a P&G spokesman said.
Leo Burnett is the agency behind the work.

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About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.

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