Commonality Is Key

“Offices need the sort of social milieu that Jane Jacobs found on the sidewalks of the West Village.” –Malcolm Gladwell
I’m intrigued by the number of independent professionals who are adopting the idea of coworking. Maybe I’ll do it myself one day. Thus, I was glad to stumble upon this resource.
While there seem to be several workspace models within the larger idea of shared space, the places that I find most attractive are organized by industry or some other common factor. Take TENPOD in Portland. TENPOD is “a creative services coop of 10 independently owned and operated businesses.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.