Commonality Is Key

“Offices need the sort of social milieu that Jane Jacobs found on the sidewalks of the West Village.” –Malcolm Gladwell
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I’m intrigued by the number of independent professionals who are adopting the idea of coworking. Maybe I’ll do it myself one day. Thus, I was glad to stumble upon this resource.
While there seem to be several workspace models within the larger idea of shared space, the places that I find most attractive are organized by industry or some other common factor. Take TENPOD in Portland. TENPOD is “a creative services coop of 10 independently owned and operated businesses.”

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.