Flying to Australia? If so, you can catch up on “the most entertaining and innovative television commercials produced” last year, thanks to a partnership between New York Festivals and Qantas Airlines.
Qantas has been named the world’s No. 1 airline for in-flight entertainment by the World Airline Entertainment Association, for the fourth time in five years.
New York Festivals President Michael O’Rourke said, “We’re extremely excited because it means we’re giving our winners that much more exposure. At the end of the day, it’s about recognizing creative ideas and the execution of these ideas. It also gives people the opportunity to look at some of the best TV commercials in the world and in most cases, commercials they’ve never had a chance to enjoy.”
More exposure is exactly what award shows need, if they hope to be at all relevant outside the industry.
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I like this idea. People always say they hate advertising, but love great work when they say it. (How many “did you see this hilarious European commercial?” e-mails have you gotten from people who aren’t in the game?) There’s an element of subversiveness here, targeting chickenshit, unimaginative clients. Get consumers on the side of work that treats them like have a brain. Brilliant.
Fantastic idea. This is a great way to show people that advertising CAN be truly creative and entertaining.