KFC Chases The UFO Market

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Well, you’ll probably see or read something about it on the news, but just take it from KFC’s official press release today:

KFC Corporation (a division of YUM! Brands, Inc. today became the world’s first brand visible from outer space by unveiling a record-breaking 87,500 square feet, updated Colonel Sanders logo in the Area 51 desert. The event marks the official debut of a massive global re-image campaign that will contemporize 14,000-plus KFC restaurants in over 80 countries over the next few years.
“The Colonel is truly a global icon and we want everyone in the universe to see KFC’s new look of the future,” said Gregg Dedrick, president of KFC Corp. “KFC is boldly going where no brand has gone before as Colonel Sanders takes one small step for humankind, but one giant leap for fried chicken.”
The giant Colonel Sanders logo was built off The World’s Only Extraterrestrial Highway in Rachel, Nevada, also known as the “UFO Capital of the World,” and the epicenter of inter-galactic communication.
“If there are extraterrestrials in outer space, KFC wants to become their restaurant of choice. For now, we’ll be very content satisfying the entire human population with our Finger Lickin’ Good Chicken. Besides, who knows if extraterrestrials even have fingers? If we hear back from a life form in space today – whether NASA astronauts or a signal from some life form on Mars – we’ll send up some Original Recipe Chicken,” said Dedrick.

The bold emphasis is mine. Because that’s classic. I’d love to know if the President of KFC really said that or if someone at the PR firm wrote that last paragraph. I mean, I like fried chicken and all, but one wonders what they’ve added to that secret blend of herbs and spices.

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About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.