What are Chief Marketing Officers thinking? It’s a question agency personnel need an answer to, and The CMO Council, a global affinity network of 6,000 chief marketers controlling more than $200 billion in annual spend, has answers.
CMO Council’s 2011 State of Marketing Report, released today, offers a broad range of insights and views specific to mandates, spend, intentions and frustrations.
Participants were drawn from each major region of the world and were representative of most vertical industry sectors and company sizes. Almost 64 percent of respondents said they reported directly to the CEO, president or COO, while another 14 percent said they were accountable to a regional vice president, general manager or division/business group head.
The 62-page report can be downloaded for $199. The Executive Summary is available for free.
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When was the last time you heard a CMO say, “I think we have more than enough in our budget to do everything we want to do!”