Chitown Still A Bit Chilly

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Sun Times ad columnist, Lewis Lazare, takes the temperature of the Chicago ad scene. He says the “business stabilized last year, after a couple of truly traumatic years.”
He also says Draft/FCB isn’t asserting itself and he wonders if it ever will.
Here’s his take on JWT:

JWT/Chicago is perhaps the biggest mystery. It nearly was wiped out last spring when Kraft pulled more than $170 million worth of business from the shop. Top management was fired, and the search was said to be on for new leaders. But so far none has materialized.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.