NYT: American products are struggling these days in the Chinese market, where they have trouble measuring up to European brands and even some Chinese brands.
Abby Chan, a 23-year-old advertising copywriter, took a break from shopping for Levi’s jeans at a mall here (Guangzhou, China) on Wednesday evening and relaxed at a table in a Starbucks restaurant.
Aside from coffee and denim, there were not many American brand products that interested her. She covets Chanel clothing and Louis Vuitton bags, dreams of owning a BMW or Mercedes-Benz someday, and struggles to think of an American brand that appeals to her.
“There are more choices for European brands, more styles, so they are more interesting,” she said.
