Change Is The Real Thing

We don’t just have a new President in the White House, our culture is changing. Pepsi, for one, wants to “Refresh Everything”, and they’re not shy about borrowing equity from the Obama brand.
“We’re not interested in following political tailwinds,” says Nicole Bradley, a Pepsi spokeswoman. “But we are interested in cultural change.”

Michael Scherer of Time Magazine endeavored to discover if the people in the Obama administration actually drink Pepsi.

Though Pepsi is available in the West Wing mess, it is rarely, if ever, seen out in the open. On Thursday, the recycling bin outside White House Spokesman Robert Gibbs’ office contained six cans of Diet Coke and one can of Sprite Zero, which is also a Coca-Cola product. In another part of the building, I asked one White House official, who had a can of Diet Coke sitting on his desk, if the Obama Administration had a clear bias for Coke over Pepsi. “I think that’s true,” the official responded, with a smile. “Don’t most Americans?”

The President is said to favor Honest Tea, which Coca-Cola has a 40% stake in.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.