According to USA Today, “Cadillac is cool again.”
So, is it the Led Zeppelin-infused soundtracks, care of Caddy’s agency of record, Chemistri, that’s doing the trick? Nada.
The brand is benefitting from the kind of buzz that can not be bought (although it can be comped). Shaquille O’Neal, Calista Flockhart and Adam Sandler all drive Escalades. Rapper Snoop Dogg has talked about launching his own line of $80,000 “Snoop DeVilles,” featuring mink-covered seats, TV sets and DVD players. Jennifer Lopez doesn’t sing about Lexus in “Love Don’t Cost a Thing”
