Celebs “Move The Iron” For GM

According to USA Today, “Cadillac is cool again.”
So, is it the Led Zeppelin-infused soundtracks, care of Caddy’s agency of record, Chemistri, that’s doing the trick? Nada.
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The brand is benefitting from the kind of buzz that can not be bought (although it can be comped). Shaquille O’Neal, Calista Flockhart and Adam Sandler all drive Escalades. Rapper Snoop Dogg has talked about launching his own line of $80,000 “Snoop DeVilles,” featuring mink-covered seats, TV sets and DVD players. Jennifer Lopez doesn’t sing about Lexus in “Love Don’t Cost a Thing”

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.