Celebrity Endorsement Plays Key Role In Making Of A Populist

“I’ve done my best to live the right way
I get up every morning and go to work each day
But your eyes go blind and your blood runs cold
Sometimes I feel so weak I just want to explode
I believe in a promised land…” -Bruce Springsteen
MSNBC just went live with The Boss performing “Promised Land,” solo-acoustic in front of the Capitol Building in Madison, WI as part of a John Kerry rally. The Boss sounded a lot like Woody Guthrie.
Politics is brand theatre.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.