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Celebrity Endorsement Plays Key Role In Making Of A Populist

“I’ve done my best to live the right way
I get up every morning and go to work each day
But your eyes go blind and your blood runs cold
Sometimes I feel so weak I just want to explode
I believe in a promised land…” -Bruce Springsteen
bossinmadi.jpg
MSNBC just went live with The Boss performing “Promised Land,” solo-acoustic in front of the Capitol Building in Madison, WI as part of a John Kerry rally. The Boss sounded a lot like Woody Guthrie.
Politics is brand theatre.

About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.

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Comments

  1. Clyde Hogg says

    Springsteen needs to learn he is not only not the boss, hell, he isn’t even the boss in New Jersey. Tony Soprano is. Springsteen is just another guitar-player looking for work.

  2. David Burn says

    The Boss said a funny thing before he began to sing yesterday. He said, John Kerry brings out a nice sized crowd, as he gazed out at the 80,000 plus gathered in downtown Madison. I’d venture about half of those people would have gone to class or stayed at work, had The Boss not been there to entertain.