Celebrity Endorsement Plays Key Role In Making Of A Populist

“I’ve done my best to live the right way
I get up every morning and go to work each day
But your eyes go blind and your blood runs cold
Sometimes I feel so weak I just want to explode
I believe in a promised land…” -Bruce Springsteen
MSNBC just went live with The Boss performing “Promised Land,” solo-acoustic in front of the Capitol Building in Madison, WI as part of a John Kerry rally. The Boss sounded a lot like Woody Guthrie.
Politics is brand theatre.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.