In a culture awash with self-help books and DVDs, Tony Robbinsesque seminars, and late night pitches on TV, Leroy Smith really has little to worry about. That’s because his infomercial is simply better than all the rest. Learn more at GetYourBasketballOn.com.
Brian Morrissey is reporting that iJustine and seven other internet famous video stars will be making videomercials for Carl’s Jr.’s. The effort rolls out this week to help sell the Portobello Mushroom Six-Dollar Burger to young men. The YouTube stars were chosen not only for their creative flair, but for the networks of followers they […]
Panasonic’s Next Generation talent competition is back. Winners can “bag a priceless work experience placement” at one of Panasonic’s “top creative agencies” as well as a 42″ Viera with freesat HD TV.
The New York Times’ Bits blog points to Nizmlab, Chunnel.tv and Video Antville as sterling examples of curated content. What’s interesting to note for our purposes here is how many commercials are being archived and presented to a global audience made up of people willing to spend their free time watching commercials. What other testament […]
A band like Phish with legions of loyal followers doesn’t need advertising. But they have it anyway…
According to the Los Angeles Times, videos like the one above are proliferating on video sharing sites like YouTube. The Better Business Bureau says that 23,000 of these videos — usually promoting “cash gifting” or “gifting club” programs — have been identified and they’ve gotten nearly 60 million views. “They make it seem like it’s […]
The following video from Bradly and Montgomery premieres today as part of a keynote address at MIX09, Microsoft’s developer conference in Las Vegas. Ben Carlson, Chief Strategy Officer of Bradly and Montgomery, explains the thinking behind the campaign, “Almost everything you’ve experienced on the World Wide Web in the past 15 years or so has […]
The following spec spot for Trader Joe’s was shot on a Treo by Carl’s Fine Films in San Francisco. [via The Ad Class at Cal State, Fullerton]
I remember the first spec ad I ever had designed by a professional. It was for Banana Republic and the headline read, “Clothes for the Urban Jungle.” It looked good, but it didn’t work hard enough as an ad. According to Ad Age, The Gap-owned brand is still working that basic theme, but they’re adding […]
What have you just seen? Some stupid human tricks, yes. But what else? If you said, “one episode in a multi-layered brand sponsored digital narrative,” you are correct! Jerry and Wendell Tucker from rural North Carolina are actually actors hired by JWT to promote Trident’s new Xtra Care gum, which not incidentally promises to “protect, […]