Recruitment advertising isn't typically known for its humor or wit, but Born2Consult from Deloitte ups the ante a bit. …
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The Creative Way To Say, “Keep Your Kids Under Control”
This image reminds patrons at Northeast Portland coffee shop and bakery, Jim & Patty's, who's boss. But it does so in a playful, smart, memorable manner. I love good copy, wherever it's found. …
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Selling America To The Foreigners
The New York Sun takes a look at former DDB CEO Keith Reinhard's efforts to promote America overseas: Though some of the worldwide antipathy toward America stems from unpopular policies, Mr. Reinhard says it is not a matter of simply a feel-good issue — Businesses are being hurt by our sagging reputation. In an increasingly competitive world, he says we need all the help we can get. Having managed a company with …
Eco-Friendly “Mini Tanks” Ready To Roll
I enjoyed meeting Andy Woehl, President of MÁS Wine Company, at our "Welcome to Oregon" party on Saturday night (which Mike and Keli graciously hosted on their Brownsville farm). Andy's Cloverdale, CA-based company makes wine from grapes grown in Napa, Sonoma and Mendocino counties. On top of making wine, Andy and his partners have figured out a new way to package wine, and it's here that MÁS Wine Company may be …
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Today’s Big Number
$120 million dollars. That's how much Invesco paid for the naming rights to Denver's football stadium. Last night, appearing alongside Joe Biden, Barack Obama said, "And tomorrow night, we'll be over at Mile High Stadium..." Spoken like a true sports fan. …
Rich Young “Friend,” Will You Engage? Please!
Jeremiah Owyang, Senior Analyst at Forrester Research summarizes the latest "revolution in advertising" from Facebook. Facebook launched a new product called ‘Engagement Advertisements’ that encourages members to interact with the ads by leaving comments, sharing virtual gifts, or becoming fans. To combat dismal click through rates of traditional advertisements, these features emulate widgets and encourage users to …
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The Right Placement
Here's what you see this week as you leave the Minneapolis/St. Paul Airport and head into the Twin Cities: Minneapolis is the site of the Republican Convention next week. …
Word of the Day: Prewards
Marketing to digital natives aged 12 to 26 is a tough task for the Gen X (and older) crowd, for Millennials have built up a heretofore unseen immunity to typical marketing come ons. But Millennials are not perfectly immune. According to BusinessWeek, a marketer simply needs to speak their language. And thanks to efforts by Edo Interactive, a Nashville-based firm, brands like Jersey Mikes sub chain are learning the …
