The Economist is putting on a marketing forum in San Francisco today and tomorrow. The magazine kindly offered me press credentials, but I didn't make the trip. Hard to justify the costs when you're a bootstrapper. At the same time, there's nothing like being on the ground reporting and learning. Bob Gilbreath of Bridge Worldwide in Cincinatti is on the ground at the St. Francis. Here's a bit of his live …
How To Sell TV Technology On The Web In 2009
For more on Samsung LED technology, please see The Google. Here's a bit more on the British sheep industry. …
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Would Obama Eat His Fingers?
Barack Obama is a skinny dude, and a bit of a health nut from what I hear, so I'm not sure this new German frozen food will appear on the White House menu. Der Spiegel has more: We noticed that American products and the American way of eating are trendy at the moment," Judith Witting, sales manager for Sprehe, told SPIEGEL ONLINE. "Americans are more relaxed. Not like us stiff Germans, like (Chancellor Angela) …
Guest Post: Twitter’s Offline Cousin
by Daniel Timothy Wood Connecting with someone under 30 these days can often require a text message--that odd, 160 character, acronym laden, Japanese schoolgirl phenomenon that you thought bypassed North America in the 90s. It actually only bypassed your generation...if you're over 35. Today text messaging is more than kids passing digital notes in class. The medium has evolved into a sophisticated conduit to send …
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Spotlight on NW Creative: Sasquatch!
Freelance Job Boards Versus Your Contact List
More than 14.8 million people were self-employed last year, accounting for about 12 percent of the private, nonfarm work force, according to Steve Hipple, an economist with the Bureau of Labor Statistics. Many of them appear to be registered with elance.com, an online marketplace for freelance talent in several categories--sales and marketing being one. According to The New York Times, Karen Swim, 45, of Sterling …
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The FTC Strikes Back At Not-FreeCreditReport.com
Since FreeCreditReport.com is not free, is sponsored by Experian, and pays The Martin Agency a gazillion dollars to flood the airwaves, the FTC decided to strike back by promoting AnnualCreditReport.com, the service that legitimately lets you access a free credit report per year from each of the Big 3 credit services. I'm guessing the FTC's budget is a little lower. …
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Cute, But Not User Friendly
According to Ad Age, big brands may start to compete for vanity domain extensions. For instance, Pepsi and Coca-Cola might vie for .soda or .pop; Procter & Gamble and Unilever could vie for .laundry or .soap; and McDonald's and Wendy's could bid on .burger or .fries. Internet Corporation for Assigned Names and Numbers (ICANN), the nonprofit agency that oversees the distribution and policy of domain names, would …
