Have you been wondering how Apple selects which iPhone applications to feature its latest TV ads, and how a small third-party app developer gets Cupertino's attention? Great, so have I. Thankfully, The New York Times has some answers. In today's Sunday Business, we meet Mitchell Waite and hear how his iBird Explorer went from relative obscurity to the top of the charts. In April, Apple celebrated the one billionth …
The Vendor Client Relationship
You just know that they barely scratched the surface here: There's plenty of material yet to be uncovered here...and agencies treat their vendors (photographers, printers) the same way the clients treat the agencies. …
How Much Whuffie For The Tenderloin?
PORTLAND--In front of a crowded room this morning at WebVisions in the Oregon Convention Center, author and marketing consultant, Tara Hunt, describes herself as "a small town Alberta girl." That may be, but it's clear from her presence on the stage that "the girl" is now a woman, and one with something to say. The main thing she's saying is social capital can be redeemed for actual monetary capital, when you play …
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The Web Is The World’s Largest Patchwork Quilt
PORTLAND--Makers of Web sites and mobile applications descended from far and near on the Oregon Convention Center today to attend WebVisions 2009, one of the Rose City's premier events for the digitally inclined. I caught the tail end of the morning keynote by Jared Spool. He brought up the term "Inukshuk Content," which got my attention. Inukshuks are rock pile totems in the Alaska wilderness that native people …
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The Rooster Crows For The Tran Family And Its Legion Of Fans
There's a riddle in this business that doesn't need to be solved: the best products need very little or no advertising. Tuong Ot Sriracha, made by Huy Fong Foods of Rosemead, CA, is in this best products category. According to The New York Times, which is running an origin story on the company and its founding family: Some American consumers believe sriracha (properly pronounced SIR-rotch-ah) to be a Thai sauce. …
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Big Red Gets A Little Green
According to The Oregonian, Portland-based Ecos Consulting is helping The Coca-Cola Co. develop a sustainability program for restaurants that serve the softdrink giant's products. One simple thing a restaurant or bar can do is unplug their signage. For instance, CokeSolutions.com offers four different no-energy and low-energy signs. CokeSolutions.com also offers a case study on Burgerville, the Portland area QSR …
Nationwide Is On iPhone’s Side
The question for brand managers used to be "How creative can you make your advertising?" That's not the question anymore. Now the question is "How creative can you get when providing the solutions customers want?" That's a big change in focus. Wouldn't you say? [via NE Creative] …
Poor Philly
City Paper in Philadelphia is warning residents of the Delaware Valley that an iceberg is headed straight for their shores. This Friday at 4 p.m., Coors Light promises to "bring refreshment 'as cold as the Rockies' to life in a memorable way" by dropping a "30-foot snow mass" into the river off Penn's Landing. This is all to promote the cans with the mountains that turn blue when they're cold enough to drink. In my …
