On the heels of last week's well publicized dismissals of two prominent film critics, The New York Times wonders if classic trade publishing, as practiced by Variety and its younger rival, The Hollywood Reporter, can survive these tough times. "Having something that is valuable enough to pay for is the trick," said Martin Kaplan, the director of the Norman Lear Center for the study of entertainment and society at the …
LinkedIn To New Business
Ann Handley, Chief Content Officer of MarketingProfs admits that she was wrong about LinkedIn. She thought the soc net was mostly for finding a job, but now admits the site is more than that. What's more compelling is the revelation that Boston's PJA has had success prospecting for new business via LinkedIn. After using LinkedIn to fill key positions within the agency, PJA VP Greg Straface decided to test how …
Why Are Loyalty Programs And Brand Loyalty Two Different Things?
Every business dreams of attracting loyal customers. Hence, the preponderance of loyalty programs. The average U.S. household is enrolled in 14.1 loyalty and rewards programs, but is only active in 6.2 of them. Which begs the question, do loyalty programs work? According to BrandWeek, 32 percent of respondents to a recent CMO Council survey felt that program participation held little to no value while 37 percent …
Continue Reading about Why Are Loyalty Programs And Brand Loyalty Two Different Things? →
Psychiatrists Call For Honesty In Advertising. Are They Crazy?
In Britain, the Royal Society of Psychiatrists is calling for a "kitemark," or standards mark to be added to every digitally enhanced or airbrushed image. The BBC has more: According to some in the advertising world, that would mean putting a kite mark on every poster. Better perhaps for a kite mark to be applied to those ads that have not been digitally enhanced or airbrushed. After all, isn't advertising all about …
Continue Reading about Psychiatrists Call For Honesty In Advertising. Are They Crazy? →
Go Ahead, Measure This
Al DiGuido, CEO of Zeta Interactive, writing in Ad Age about what agencies might look like in five years, predicts: Data will dominate all agency activity -- real-time messaging, real-time results and analysis. The day will come in which planners won't plan without understanding the metrics of success. Creative teams won't create without understanding the relationship between execution, engagement and return. In the …
Lots of Digital Stories In Print
It's Digital week in Ad Age land. Some highlights: A story on Ford's bridging of consumer affairs with marketing A list of agencies busy developing intellectual property A look at how we define quality on the Web. …
“When Turtles Fly” Gives Tales of Inspiration and Perspiration
OK, I'll admit I'm really not into the Winter Olympics, but it's true that many of the athletes have compelling stories. Nikki Stone, a gold medalist skier, leans heavily on Olympic athletes in her book When Turtles Fly: Secrets of Successful People Who Know How To Stick Their Necks Out. To be fair, there are several other notable figures, such as Tommy Hilfiger, Branford Marsalis, and news anchor Lester Holt who …
Continue Reading about “When Turtles Fly” Gives Tales of Inspiration and Perspiration →
Strategy Was His Strength, Not Disaster
Thanks to the donation of The Grateful Dead Archive to University of California at Santa Cruz academics of all stripes, from ethnomusicologists to philosophers, sociologists to historians will begin heading to the hillside campus to pour through decades of arcane documents and other artifacts. According to The Atlantic, the biggest beneficiaries may prove to be business scholars and management theorists, who are …
Continue Reading about Strategy Was His Strength, Not Disaster →
