On an AdPulp-sponsored panel which of the following presenters would you pay $20 to see?online surveys …
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Talking Tech With Jesse Draper
Mike Cassidy of Los Angeles Times characterizes Jesse Draper's Silicon Valley-based talk show as a weird relief. The Internet talk show, called "The Valley Girl Show," is weird all right. And goofy and silly, and it's on the Internet, for God's sake, the province of skateboarding cats and viewers with gnat-like attention spans. But it is also a relief -- it makes a place (Silicon Valley) that takes itself too …
Print Ad For A Print Machine
We don't give enough attention to B2B advertising in these pages. I've always liked B2B because the challenges are often much harder. For instance, if you're selling beer, the value proposition is well defined. But what if you're selling a million dollar piece of farm equipment, or a Label/Writer Printer, as the case may be? Is this ad "practically genius"? No, but it's a nice visual solution that explains why you …
Consumers Who Make Commercials Are Not Typical Consumers
Shannon Stephaniuk of Glossy was just saying the other day how tired she is of Doritos' user generated videos. So when her friend, director Aleysa Young, shared her spot for Doritos Viralcity, she was worried that she'd hate it. But she didn't. …
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P&G Looks Beyond The Package, Finds Services
According to Ad Age, Procter & Gamble Co. is increasingly looking to services to fuel its thirst for growth. "I think service is yet an untapped area for us," Chairman-CEO Bob McDonald said. "We're active in franchising now with Mr. Clean car washes and Tide Dry Cleaners. MDVIP [concierge physician service] is a service operation. But we're also working on services on our existing brands, for example, where you walk …
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Brands Go From Patron To Producer
Webisodes are all the rage for brands wanting to connect with customers via original content, but what if the customers in question aren't wired into high speed Internet, or predisposed to watch content on the Web? According to Ad Age, Ford Motor Co. has some of these customers in rural Argentina and the brand found a compelling way to reach them. Tapping into Latin America's literary tradition of magic realism, …
Microsoft Wants To Tussle
I keep finding articles on how big Google is, and what a threat Google presents to competition. By competition, the complainers often mean Microsoft, an odd thing considering Microsoft's monopoly on the desktop and the legal troubles the company has faced as a consequence. Microsoft got Google's attention in Ohio recently, when a routine collections battle with a small Internet company resulted in a counter-suit …
The Face Of Media
Gen Y marketing expert and radio personality, Bret Bernhoft, asked me to appear on his new radio program, The Face of Media. Naturally, I agreed. What self-respecting ad blogger wouldn't want to quaff an IPA while dishing on the future of media? The show is also available on Archive.org and iTunes. The recording took place at The Green Dragon (now owned by Rogue) in SE Portland, a favorite spot for the technorati …
