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The On-Demand Brand Takes A Good Look At The New Media Landscape

Although it's one of many new books about the new era of marketing, there's a lot of great material in The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World by Rick Mathieson. Mathieson's book is chock full of good recent examples of new media and the power of new forms of marketing. Dove, Burger King, Axe, Nationwide and hundreds of others are used to demonstrate all the ways …

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Marketing 3.0 Prepares For A World Where Brands Do More Than Sell

I'll admit that anything with a "2.0" or "3.0" in the title gets off on the wrong foot with me, because it just sounds so stuffy. And there's a lofty goal in the basic thesis of Marketing 3.0: From Products to Customers to the Human Spirit by Philip Kotler, who claims that this new era is "where customers are seeking to connect with the customers' spirit in this age where customers want the company to assume more …

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Black Is The New Green Spotlights A Growing Market

As our friends at MultiCultClassics, HustleKnockin and Kiss My Black Ads will attest, cultural cluelessness is pervasive in advertising and marketing. So is there a way to get more educated on how to better market to minority audiences? That was one of the questions I asked when I got a copy of Black Is the New Green: Marketing to Affluent African Americans by Leonard E. Burnett Jr. and Andrea Hoffman. Burnett and …

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Becoming The Mayor Of Creepy Possibilities

Yes, I dabble in Foursquare, although it hasn't provided me with any substantial benefits like free nachos. According to the New York Times, marketers are paying attention. Here's a pretty creepy quote from B. Benin Bough, director of Social and Emerging Media for Pepsi: "If you check into work, then you leave work, you check into a bank and then you check into a store, that's a behavior that, in aggregate, we might …

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I’m A Total Sucker For Interactive Out-Of-Home

Colle+McVoy just launched a new out-of-home campaign for Caribou Coffee to support the brand's recent makeover and repositioning. OOH components include bus sides, light rail transit wraps, billboards and transit stops. Bus shelter are such great venues for dynamic advertising. People are just standing there daydreaming. Give them something to do (and think about)! …

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Wine by Joe Is A Great Product, In A Great Package With Great Point of Sale

I saw something yesterday that I don't normally see on our trips to Willamette Valley wineries. Exceptional POS! I've written before about the wine industry's need--in marketing terms--to move from the cottage to the estate. One of the best places to make such a move is in-store, since that's where the greatest number of purchase decisions are actually made. Wine by Joe is an Oregon producer of pinot noir, pinot …

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