Agency: Zambezi Actors: Academy Award nominee Gary Busey, Adrian Peterson and Shaq …
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Don’t Pursue Marketplace Success
The following essay was first published on A Clear Eye and is reproduced here in its entirety by permission of the author, Tom Asacker. Don't Pursue Marketplace Success One of the most powerful and dangerous mindsets in business today is the mechanistic, Newtonian model of reality. It's a pervasive myth. Most organizations continue to respond to our complex, rapidly changing and increasing uncertain marketplace with …
Hell Hath No Fury Like A Social Media Advocate Running On Little Sleep
Right now, the Twitterverse and the advertising world is learning that Edward Boches of Mullen didn't have a good night last night. He stayed at a Marriott, and his room had all sorts of problems. OK, so maybe it's not your fault that my hotel room ceiling leaked all night long. Though the fact that there was already a stain in the same corner of the room suggests you should have known about it. But what doesn't …
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Tracking You At The Mall? There’s An App For That
We've been hearing about location-based apps for a while. This one sounds like a big one. From The New York Times: Major retailers are working with a new smartphone application that tracks and offers promotions to shoppers as they move from outside the store, to counters, to cash registers -- even inside the dressing room (now that's persistence). The app, called Shopkick, will be available on Tuesday for the iPhone …
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iAd Is The Tortoise, Not The Hare
The Wall Street Journal is reporting that Apple's foray into the creation of mobile advertising on behalf of big brands is going, but slowly. Since launching its iAd mobile advertising service on July 1, Apple has been slow to roll it out. Of the 17 launch partners Apple named for iAd, only Unilever PLC and Nissan Co. had iAd campaigns for much of July. Part of the reason some marketers are experiencing delays in …
Someone Tell Bjork, Iceland’s Full Of Fake Guitars Now
To the surprise of my friends, I don't own/play Guitar Hero or Rock Band. I suppose I'd like it, I just never got the inclination to spend money on a fake guitar with no strings. Apparently the folks at PowerGig, makers of a real six-string guitar that's also designed for video game use, feel the same way. So they took a whole bunch of plastic stringless guitars and dumped them into an Icelandic volcano. That's one …
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Freelance Journalism Is Goin’ Mobile
The media upheaval of the last decade has left many journalists without permanent work homes. But they're still looking for ways to ply their trade. The New York Times looks at one effort that's taking advantage of the new mobile society: The magazine, called Nomad Editions and created by a New York start-up of the same name, will feature the work of freelance journalists with expertise in a specific area, like …
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The City Of Brotherly Mad Men
Philadelphia isn't all that far from Madison Avenue, literally and figuratively. And in The Philadelphia Inquirer, there's a look back at the era of "Mad Men" in the city: Gene Shay, 75, started out as a copywriter for Firestone & Associates while simultaneously spinning records on local radio. One story he tells illustrates that even in genteel Philadelphia, competition was competition. "Ad executives from four …
