Michael Wolff has agreed to become editorial director of a group of trade publications that includes Adweek, Brandweek and Mediaweek. Wolff is a famous media firebrand. He writes a Vanity Fair column, he founded and runs Newser, an aggregator, and Wolff is the author of Burn Rate: How I Survived the Gold Rush Years on the Internet (a book I read and enjoyed). According to The New York Times: For Mr. Wolff, the job …
A Tale Of Two Spots
Here's a recent Dish Network spot made by the upstart "crowdsourcing" agency Victors And Spoils. Here's a DirecTV spot made by a "BDA", Grey New York. Two competing spots, for competing services, made by two very different types of ad agencies. So is this a good comparison of the creative output of these business models? You be the judge. My conclusion? I'm not interested in either satellite service. Too many trees …
Home of the ‘Wolves Hangs Big Sign, Violates Twins’ Decorative Standards
The Minnesota Twins organization is not pleased about a new Sanford Health outdoor ad going in across the street from its ballpark. According to ESPN, the 2800 square foot banner affixed to the Target Center will will dominate the view from the right-field seats at Target Field. Twins president Dave St. Peter told the Star Tribune that Target Field will "be ambushed by a sign of this nature." Timberwolves president …
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Every Week Is Advertising Week
As part of its Advertising Week coverage, Adweek thrust critic Barbara Lippert in front of a camera to explain disintermediation and how it's relevant to the agency business. Speaking of Advertising Week, Dan Goldgeier made a great point about the industry schmooze fest when he said, "I'm not in New York City. For the last two days, I've written for print, broadcast, interactive & promotions …
Advertising To Captives
According to research conducted by The Nielsen Company for the Health Club Media Network (HCMN), the gym is "in" when it comes to product marketing that supports an active, healthy lifestyle. In fact, 66 percent of consumers who work out in the nearly 4,000 gyms across the U.S. served by HCMN say they feel good about brands which advertise in their club. More than 60 percent said they are more likely to pay …
Written A Sell Sheet Lately? Someone’s Counting On It To Help Close A Deal
James Ledbetter of Slate says the nation is experiencing a "troubling disappearance of salesmen" and the "hollowing out of the middle class." Ledbetter spreads the blame around and he provides a backdrop for the changes. In his classic 1976 book The Cultural Contradictions of Capitalism, Daniel Bell discussed how sales--and its close cousin, advertising--were at the heart of the cultural changes of 20th-century …
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Camp Mocs And A Fisherman’s Sweater, Man You’re Looking Good
The Wall Street Journal is noting that today's urban hipster is in search of timeless Americana and finding it in heritage brands. After years where a sexual ambiguity ruled, today's menswear designers are taking cues from yellow-paged copies of Field & Stream and L.L. Bean catalogs. Pioneering names like Barbour, Filson and Stetson are catchwords of the moment, while Gucci, Prada and Helmut Lang are sounding …
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A Little BeanCast To Start Your Week
Last night, I once again had the privilege of chatting on The BeanCast alongside some cool folks: show host Bob Knorpp, Bill Green, Peter Shankman, and Scott Henderson. As always, it's an interesting mix of topics. We talked about mobile platforms, the viability of press releases, the difference between :15 and :30 spots, social search, and Pepsi's return to the Super Bowl. Give it a listen here. …
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