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Is Interactive Out-Of-Home The New Standard In OOH Advertising?

MINI Canada is encouraging people to interact with their new out-of-home display by texting to a short code to select the MINI of their choice. This triggers the MINI they've selected to drive around in an animated sequence. As the animation plays, a personalized-response SMS message is dispatched to the participant, encouraging them to click through to a mobile-optimized Web page and become a MINI Facebook fan. The …

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Hey, Middle Schoolers, Rum And Tattoos Are Cool

This out-of-home shelter ad for Sailor Jerry rum is located right outside a Portland middle school, which might be illegal and it's clearly ill advised. Someone at TriMet likely messed up, although the media buyer at Quaker City Mercantile may need to accept some responsibility, as well. To show you what the school has to offer in return, I present you this portico just feet from the transit shelter: In case, you …

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Content Rules Takes A Look At A Strange Word And A New World

When you think about it, "content" is a really awful word. In the context that it's used these days, the word sounds so useless--as if content were an amorphous blob to clog the Intertubes. Coming along to make sense of this is Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business by Ann Handley and C. C. Chapman. Handley and Chapman …

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At Amazon.com, Customers Can Pay Their Way To The Head Of The Line

Brad Stone of BusinessWeek takes note of Amazon Prime, the loyalty program's loyalty program. Amazon Prime may be the most ingenious and effective customer loyalty program in all of e-commerce, if not retail in general. It converts casual shoppers who gorge on the gratification of having purchases reliably appear two days after they order, into Amazon addicts. Analysts describe Prime as one of the main factors …

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