Coupons are on fire. I suppose we needn't be surprised--coupons tap a basic consumer instinct to save money. Yet, the meteoric rise of Living Social and Groupon is a story that's hard to fully grasp. In a little over two years, Groupon, the Chicago company stared by Andrew Mason, 30, a former rock band keyboardist, has managed to build what could be the fastest-growing company of all time. Groupon's …
Looking To Find A Cause For The BK Split, Jim Edwards Flamebroils Alex Bogusky
Few people who write with a journalistic take on the ad business are as provocative as Jim Edwards. And commenting on Burger King's decision to split with Crispin Porter + Bogusky, he aims straight for Alex Bogusky after tracing the timeline of agency and client changes: And while Bogusky was once hailed as a creative genius who grew a small Miami ad shop into a global presence, he now looks like a destructive …
Scarcity And Desire: The Psychology of Apple’s Marketing Genius
Philip Graves, an expert in consumer behavior and author of CONSUMER.OLOGY examines Apple's shortage of iPad2s and why the situation works psychologically for the brand. 1. It implicitly confirms the desirability of the item. 2. It creates discussion around each sale: suddenly buying one isn't just an acquisition, it's a story about serendipity or determination. 3. Perhaps the biggest win is that, when a …
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Canadians Made To Pay, We’re Next
The New York Times is moving forward with its digital subscription/paywall model, introducing the changes today in Canada. The changes come to U.S. readers of digital versions of The Times on March 28th. This is how it will work, and what it means for you: * On NYTimes.com, you can view 20 articles each month at no charge (including slide shows, videos and other features). After 20 articles, we will ask …
A More Engaged Holding Company
Some big news happening today at my agency, Partners + Napier. We're now part of Project Worldwide, a recently formed holding company that's looking to put together agencies and marketing firms from multiple disciplines to focus more on consumer engagement at all levels. The New York Times has more: The holding company is Project WorldWide in Auburn Hills, Mich., which was formed in October with a nucleus that …
e Don’t Come For Free
Self-made Internet marketing superstars, Chris Brogan and Gary Vaynerchuk are now offering email newsletters for a price. Brogan's price is $9.97 a month, while Vaynerchuk's is considerably less, at least for now. CT Moore at ReveNews asks if Brogan has gone insane. "I mean, who charges for content anymore especially with newspaper pay-walls failing one after another?" The answer to the rhetorical question …
Pepsi’s Brand Innovation Double Gainer
PepsiCo announced Tuesday that it had "cracked the code," inventing what it calls the world's first plastic bottle made entirely from plant-based, fully renewable resources. Down to the molecular level, it's a clone of today's plastic bottles, made with the resin polyethylene terephthalate (PET). The biggest difference is that manufacturing this bottle requires the use of no petroleum. Instead it is made from …
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Gilbert Gottfried Now AFLACks A Voiceover Gig
Sorry for the headline. I would've been a multiple Gold Pencil winner back in the 80's with chestnuts like that one. But yeah, if you've got a cushy voiceover gig for a company that does most of its business in Japan, don't send insensitive Tweets about the earthquake. From The Atlanta Journal-Constitution: The Columbus, Ga.-based company has parted ways with comedian Gilbert Gottfried after his series of …
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