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According to Debra Aho Williamson, a principal analyst at eMarketer, "the message still hasn't sunk in: Likes are not a gauge of consumer involvement with your company or brand. But companies still insist on touting their total just like they touted "hits" back in the early days of the web." Williamson also advises companies to measure the success of social media marketing by tracking the redemption of coupons …
Continue Reading about People “Like” You, But Do They Also Buy From You? →
Adweek writer Erin Griffith looks at a sad fact of our times. Quantifying one’s Internet popularity has real world corollaries. Klout scores are showing up on resumes, for example. How one's supposed influence on Twitter and Facebook is relevant to the hiring process, it's hard to say. I can see how it might be relevant to brands, for brands will want to "borrow" some of that influence. Klout, in fact, is all …
Continue Reading about Honor Me Badges Are As Lame As They Are Pervasive →
You may have heard that ad agencies can't find talented and experienced digital craftsmen fast enough. Be that as it may, agencies are finding willing members of the digerati and signing them up in record numbers. According to the Star Tribune, Minneapolis ad agencies "are hopping on the social media train with lots of hires and increasing revenue." Campbell Mithun, which used a Twitter contest last month to …
Continue Reading about Digital Means Dollars. But What Else Does It Mean? →
According to Lost Remote, most local TV stations average around 15,000 to 30,000 Facebook fans, but a station in the nation’s 32nd largest media market has more Facebook fans than some network TV shows. “We have a strategy and it’s working,” KUTV news director Jennifer Dahl says. “Anchors, reporters, producers, assignment desk editors and news managers all take an active role in posting not only to their own …
Continue Reading about Do Facebook “Likes” Drive Ratings? They Do In Salt Lake City →
There are people inside and outside the industry who have no use for social media marketing. Then there's the other half who are driven to purchase thanks to their "relationship" with the brand, however tenuous. According to eMarketer: Marketers still skeptical of the overall influence of social media on online purchasing habits have reason to rethink that skepticism. In fact, buyers who purchase or convert …
Diet Coke has surpassed Pepsi as the No. 2 most popular carbonated soft drink in the U.S. According to Fortune, the shift has nothing whatsoever to do with Pepsi's oft-reported investment in social media marketing. The entire category is down thanks to concerns about calories and the rise of bottled water as a viable alternative. So why is our friend, Bob Hoffman, using Pepsi's decline to lament the rise …
Continue Reading about Social Media Marketing Is Advertising, And Advertising Is Not All Powerful →
Holly Hoffman of Corpus Christi is the cofounder and chief inspiration officer of Neovia Solutions, an interactive agency known for its teaching component. She's also an avid note taker at South By Southwest Interactive panels, a fact which I found particularly helpful given that I did not attend the conference this year. Mid-tweet last weekend, I asked Hoffman to recap a slice of her experience at the conference for …
Continue Reading about Guest Post: Marketing in the Moment At SouthBy And Beyond →
Havas Worldwide has taken a majority equity stake in Socialistic, a new social media driven agency led by industry veteran Colleen DeCourcy. The Socialistic studio in New York will house a team of application technologists working alongside a network of journalists, writers and videographers who understand the new direction of media, with creative and strategic leadership that has been trained in both the advertising …
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