If you work in branded communications today, Naomi Klein has your number. She's sort of like Rachel Carson, but the pollution she fights against is brand proliferation. Here's her bio on The Nation, where she publishes regularly: Born in Montreal in 1970, Naomi Klein is an award-winning journalist and author of the international best-seller No Logo: Taking Aim at the Brand Bullies. Translated into twenty-five …
Sometimes Market Research Does Pay
from The Onion: BERKELEY, CA …
What The _____?
Intersticials are the flash-based commercials that keep you from the page you actually want to view until the intrusive messaging plays out. Here's the root of the now widely used industryism: interstice \in-TUR-stus\, noun; plural interstices \in-TUR-stuh-seez; -suz\: 1. A space between things or parts, especially a space between things closely set; a narrow chink; a crack; a crevice; an interval. 2. An interval of …
Lasn Admits Defeat. Turns To Shoe Biz For Answers.
from Inc.: But here's the thing about the guerrilla information war that Kalle Lasn and his rotating crew of two dozen or so employees at Adbusters were fighting: "We were losing," he admits. While the Adbusters Media Foundation has built enough of an audience to keep it out of the red -- the magazine sells for $7.95 an issue and has international circulation of 120,000, according to Lasn -- it has had little …
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Broadcast Media Buyers And Tavern Patrons Beware
TV-B-Gone is a new key chain fob that shuts off most televisions. After posting the product on the firm's web site earlier this week the entire stock sold out in two days. They're working on getting more TV-B-Gone's made and delivered as soon as possible. You know one could truly wreak havoc with this device at any sports bar USA, say Sunday around 1:00 pm. One could also get one's butt kicked. Don't wave the thing …
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Corporate Coffee Backlash
Starbucks Gossip is an interesting new site from Jim Romenesko, veteran journalist, editor and pioneering blogger. With his work for Poynter and his Obscure Store blog, you'd think this uberblogger would have no time for keeping tabs on the coffee behemoth. But no. He does have time, and Starbucks haters everywhere are grateful. …
Take It Outside Or Have It Taken Away
In four Monterrey, Mexico churches, Israeli-made cell phone jammers the size of paperbacks have been tucked unobtrusively among paintings of the Madonna and statues of the saints. AdBusters seeks to "jam" our pervasive media culture, TiVo helps content hungry viewers jam commercials and now we have priests in Mexico jamming cell phone usage. I applaud the holy men and their quest for sanctity. …
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