Taking Note Of Naomi

If you work in branded communications today, Naomi Klein has your number. She’s sort of like Rachel Carson, but the pollution she fights against is brand proliferation.
Here’s her bio on The Nation, where she publishes regularly: Born in Montreal in 1970, Naomi Klein is an award-winning journalist and author of the international best-seller No Logo: Taking Aim at the Brand Bullies. Translated into twenty-five languages, No Logo was called by the New York Times “a movement bible.” In 2000, the Guardian newspaper short-listed it for their First Book Award, and in 2001 No Logo won the Canadian National Business Book Award and the French Prix Mediations. Naomi Klein’s articles have appeared in numerous publications, including The Nation, The New Statesman, Newsweek International, the New York Times, the Village Voice and Ms. magazine. She writes an internationally syndicated column for The Globe and Mail in Canada and The Guardian in Britain. A collection of her work, titled Fences and Windows: Dispatches from the Front Lines of the Globalization Debate, was published in October 2002. For the past six years, Klein has traveled throughout North America, Asia, Latin America and Europe, tracking the rise of anticorporate activism. She is a frequent media commentator and university guest lecturer. In the fall of 2002, Klein was a Miliband Fellow at the London School of Economics.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.