Adpulp
Advertising News and Know-How
By David Burn
Halley Suitt is not lovin' the Army's pitch. Given that she has a son, it's perfectly understandable. Sometimes while watching the evening news on TV, I have to grab my head on both sides, and start screaming, because the things they say are so HORRIFYING, I think the evening news is being penned by Stephen King. Yes, the evening news is Carrie or something. Like tonight, they report that the military recruiting …
Continue Reading about Mothers, Don’t Let Your Sons Grow Up To Be Cowboys →
By David Burn
Joe at American Copywriter put up an excellent post today on focus groups and why they ought to be outlawed. Mention the words "focus group", and every creative can feel the bile rising in the throat. We know what's coming. We'll be sitting behind a two-way mirror for a couple of hours, eating bad snacks, and watching a group of people casually trample the work that we've poured our very souls into. Once those …
By David Burn
Washington Post: Advertising.com Inc., a unit of Time Warner Inc.'s America Online, agreed to settle federal charges that the company offered free security software without adequately disclosing that it also came with adware. Under a settlement with the Federal Trade Commission, Advertising.com will be required to "clearly and prominently" disclose that consumers who install the program, SpyBlast, will receive pop-up …
Continue Reading about WARNING: WILL RUIN YOUR BROWSING EXPERIENCE →
By David Burn
Hipster - One who possesses tastes, social attitudes, and opinions deemed cool by the cool. (Note: it is no longer recommended that one use the term "cool"; a Hipster would instead say "deck.") The Hipster walks among the masses in daily life but is not a part of them and shuns or reduces to kitsch anything held dear by the mainstream. Orlando Sentinel: For many twenty-, thirty- and fortysomethings, the appeal of …
By David Burn
Englishman, Piers Fawkes, visited London recently and came away unimpressed by the staidness evident in British ad circles. There are a few folk in the UK who are very switched on, I grant you, but a lot of agency people I met in my short visit were rather bemused by PSFK and IF. Although blogs are championed by the Guardian newspaper - an important media read - the British marketing community seems to be dismissive …
By David Burn
CNN has caught on to the latest in a long line of culture jamming tactics. This one is called shopdropping, a term that refers the act of covertly placing merchandise on display in a store, or reverse shoplifting. For example, shopdroppers place canned goods that have been repackaged with more artistic labels (complete with barcodes) on a grocer's shelf for purchase. While the name is new, the concept has been in …
By David Burn
Chris at Shotgun Concepts gives us this to chew on. "What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public." - Vilhjalmur Stefansson, "Discovery", 1964 Steffansson was an Arctic explorer, author and anthropologist. …
By David Burn
According to Spinner, New Zealand brewer Tui, pulled an offensive billboard campaign after protest from concerned citizens. …
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