Beware The Dreaded Hipstream

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Hipster – One who possesses tastes, social attitudes, and opinions deemed cool by the cool. (Note: it is no longer recommended that one use the term “cool”; a Hipster would instead say “deck.”) The Hipster walks among the masses in daily life but is not a part of them and shuns or reduces to kitsch anything held dear by the mainstream.

Orlando Sentinel: For many twenty-, thirty- and fortysomethings, the appeal of being cool and edgy is rapidly deteriorating. “The last identity you would want to claim now is a hipster,” says John Leland, author of Hip: The History. “It’s the worst of insults.”
Just what is hip has become nebulous in a digital age of microtrends, when a cultural blip goes from underground to overexposed in one season. Likewise, the original concept of hip as something outside the purview of the mainstream has been replaced by the hipstream: mainstream cool packaged by corporate marketing departments (my emphasis).
The inevitable backlash — not against the bohemian veritas but the sycophantic consumer of cool — is well under way.
Twenty-six-year-old “office slave” and aspiring novelist Brian Bernbaum founded the blog hipstersareannoying.com, under the pseudonym Aimee Plumley.
Bernbaum was inspired by what he viewed as a pose adopted by hipsters to deliberately obfuscate human interaction. “I felt people wouldn’t level with you, that they were giving you their r

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.