Tom Asacker, points to a new book by Lucas Conley. He does so after venting about Laura Ries' poorly constructed advice to brand managers. Here's the heart of her demented argument: Burning the consumer’s mind is the key detail many companies miss. They think branding is putting their name and logo on the package. But that is only half the answer. Making a branding iron is the easy part. Holding the consumer down …
Palmetto State Ain’t Gonna Tolerate
Newsweek and countless other media outlets are covering the news that South Carolina is, in fact, NOT GAY. The campaign targeting gay European tourists which claims otherwise, landed with a resounding thud in South Carolina, where the issue of gay rights has long been a political flashpoint. After The Palmetto Scoop, a South Carolina political blog, uncovered the promotion last week, Republican state Sen. David …
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Bullshit Called
It used to be that nothing lasted forever. In today's world of hyperlinked information that maxim needs an update. Something like "nothing lasts more than a year or two" would be more appropriate. Witness: The A-list is dead. Jason Calacanis will blog no more. Hugh MacLeod and jolly old England are divorced. And most impressive of all, "the conversation" is finally over. Oh, and when the sun comes up tomorrow the sky …
Happiness Not Included
Ancient Greek philosopher, Epicurus, asserted happiness was the result of friendships, freedom and an analyzed life. Modern day British philosopher Alain de Botton, takes these Epicurean tenets and expounds on them in relation to the pursuit of happiness in today's consumerist society. This video plays for 24 minutes, but it's well worth the investment. Near the end, de Botton visits London agency, St. Lukes and …
Thanks for the Canvas
Stephen Floyd practices an innocent form of culture jamming. Here's an example of his work in Fairplay, CO. [via The Moment] …
When All Else Fails…Make A Funny
[via From the Bottom of Everything] …
Dunkin’ Donuts Hung By Scarf
Super sensitive conservatives are freaking out about Rachel Ray's choice of neckwear in a Dunkin' Donuts spot. Apparently, the scarf is like some kind of gang sign, except the gang in question is from Palestine. I wonder if this means I need to boycott falafel to prove my loyalty to the USA. I hope not. I bet it's okay, as long as I order a side of freedom fries. [via Little Green Footballs] …
Resist Branding at Home: Buy Household Items In Bulk, Store Them In Unbranded Containers
Not to go all Adbusters on you or anything, but I like to see people actively resisting advertising. I think it's a healthy reaction to the onslaught of commercial messages. Debranded Home is doing its part by offering a set of generic labels printed on high-quality waterproof vinyl. Our objective is to provide you with the tools and information you need to debrand your home. We want to change the way people think …
