Adpulp
Advertising News and Know-How
Hey man, don't let your routine get you down. Sure the pressures of work threaten to destroy your good mood and there's not enough money to send the kids to college, plus your football team is an embarrassment. But seriously none of that matters when you drive a new Jeep Cherokee into the mountains where you can toast your rediscovered freedom around the campfire with big swig of Wild Turkey. Are Vitro …
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Media is powerful. In fact, just one potent article in a trusted magazine or newspaper has the power to inspire us, shape us and lead us to new places. Take "The Brand Called You" by Tom Peters. The article first appeared in Fast Company on August 31, 1997. Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of …
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Chew on this...the act of chewing negates the efficacy of adverts, particularly in movie theater settings. According to a new study by a group of researchers from Cologne University, the reason why adverts manage to imprint brand names on our brains is that our lips and the tongue automatically simulate the pronunciation of a new name when we first hear it. Every time we re-encounter the name, our mouth …
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Robin Williams once said cocaine was God’s way of saying you make too much money. Something tells me he'd say the same about ad agencies' current fascination with turning even the smallest task into a gigantic group project. You’d think in these days of tight budgets, rapidly changing media and constant connectivity, agencies would not only be doing things faster but with fewer people. Especially after all the …
We need to develop a pH test for brand content in social streams. Short of this chemistry set solution, we can listen to Mike Proulx, senior vice president and director of social media at Hill Holliday. Here are some nuggets from his Ad Age spotlight on the preponderance of brand babble in social channels. Today the hope and belief that brands would connect with people has in large part given way to brands …
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Thanks to the crazy number of hours I spend in front of a computer screen, I see a ton of questionable content. The content is suspect because it is overly promotional. I expect brands to fall into this trap. Brands have more than a century of bad advertising to convince themselves of the rightness of their chest thumping. Where things go wrong for me is when well-meaning people become lifeless and shameless …
Continue Reading about Scheduling Your Tweets? Congratulations, You’re A Broadcaster →
There's a lot of noise about agencies failing to innovate and how this doesn't work for today's young workforce. In many instances the complaints are highly credible. Other times, it doesn't add up to more than bitching about work. Murat Mutlu, a product designer and co-founder of Marvel App, offers up his take on why talented creatives leave the agency on Creative Review. His summary: 1) You won't stop …
Continue Reading about Fix Your Agency Talent Drain With Praise, Respect, Money and Skill →
Elmore Leonard's recent passing prompted Bruce McCall to write a reflective piece for The New Yorker. McCall worked on Chevy in Detroit at the same time Leonard was banging out Westerns on his typewriter and working as a copywriter. McCall notes how common it is for real writers to find "safe harbor" in the ad business. A fat book could be assembled, just listing all the later-to-be-famous writers who …
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