Sales promotions tend to be distracting from the brand promise. For instance, a sweeps that awards one winner a trip to Disneyworld may appeal to a brand's core target, but in most cases it has nothing whatsoever to do with the product or service offering the pie-in-the-sky vacation. General Motors, with the help of McCann and campaign spokesperson Suze Orman, is taking a different approach. For a limited time …
Yo Quiero Home Run
Taco Bell is thinking outside the bun again. Two years ago, the nation's flagship Mexican QSR placed a 12' x 12' floating target in the South Pacific, promising a free taco to all Americans if Russia's Mir satellite hit it upon reentering our atmosphere. Didn't happen. Fast forward to tonight and Game 3 of the World Series in St. Louis. The free taco target now resides in …
