Taco Bell is thinking outside the bun again. Two years ago, the nation’s flagship Mexican QSR placed a 12′ x 12′ floating target in the South Pacific, promising a free taco to all Americans if Russia’s Mir satellite hit it upon reentering our atmosphere. Didn’t happen. Fast forward to tonight and Game 3 of the World Series in St. Louis. The free taco target now resides in
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.