Adpulp
Advertising News and Know-How
By David Burn
The rise and fall, mostly fall, of print titles in the Information Age is something the press is forever writing about. Which is fine. It is a big story. Maybe that's what makes this small story in The New York Times about the 300th anniversary edition of Tatler so enchanting. Like an obstinate British blueblood sticking to tweed, Tatler seems to have decided that the Internet is a passing fad. It keeps the …
Continue Reading about One Stalwart And Four Take Downs for Condé Nast →
By David Burn
Simon Dumenco, a.k.a. the "Media Guy" at Ad Age, recently had a conversation with veteran journalist and entertainment-industry reporter Sharon Waxman about her success with The Wrap. I love her insight on what it takes to be successful online (from an editorial point of view). I'm learning and evolving as a writer and as an reporter, and I've allowed myself to be a lot more personal with The Wrap than I've ever …
Continue Reading about Industry-Specific Blog-Like Media Creations Are Talk of the Town →
By David Burn
"Transmit the message, to the receiver hope for an answer some day" -David Byrne Media Arts & Disruption, a TBWA\ blog, kindly offers up Lee Clow's philosophy on the state of the ad game today. Or "media arts" game, as the case may be. It's a short but stimulating read. For instance, here's one key paragraph: I also believe that we can't treat people as consumers anymore. They have already become audiences. They …
By David Burn
New York Times media columnist, David Carr, read an advance copy of The Curse of the Mogul: What's Wrong With the World's Leading Media Companies. He says the book maintains that in the aggregate since 2000, large media companies have written down $200 billion in value. After more than 100 digital business deals since 2000, Sony, Time Warner, NBC Universal, Disney, Viacom and the News Corporation have mostly written …
Continue Reading about Money Evaporates from Big Media’s Moat →
By David Burn
Shelby Bonnie, the CEO of Whiskey Media wants to kill the tradition of buying online ads on a cost per thousand (CPM) basis. In a guest post on TechCrunch, Bonnie argues: OK, Advertising Week just ended... does anyone else feel like the online advertising industry is the orchestra, playing on while the Titanic is sinking? I have been in the Internet media space for 16 years and will start by stating the obvious: The …
By David Burn
Rick Sanchez of CNN responds to Fox's accusation. …
Continue Reading about The Most Hilarious Tagline I’ve Seen In Years →
By David Burn
High Jive rightly thought I'd be interested in reading Michael Miner's rambling piece in Chicago Reader about the struggle for survival at the Sun Times. There's a discussion about the need for the paper to become much more local in its coverage and how the move to centralize ad sales in downtown Chicago hurt the Sun Times, which operates several suburban titles. There's also discussion about overpaid "celebrity" …
Continue Reading about News Gathering In The Information Age →
By David Burn
Brands are increasingly turning to the entertainment industry for answers that used to be supplied by ad agencies (and in some cases still are). For instance, American Family Insurance is partnering with NBC to deliver 10 episodes of In Gayle We Trust, a comedic take on the life of Gayle Evans, a fictional American Family agent. Nestled somewhere in the middle of America, Maple Grove is populated with a host of …
Continue Reading about In Gayle Evans American Family Trusts →
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