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It Takes Many Streams To Make A River

Tom Foremski is a former Financial Times journalist. Last March, on his blog Silicon Valley Watcher, he coined the term "Heinz 57 Media Business Model" to emphasize the number of ingredients needed for a successful strategy today. Multiple revenue streams are key to the success of future media companies. And each one will have a different mix of revenue streams. It's not enough to lunch out with a few of your top …

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Chicago Broadcasters Find A Sponsor in L.L. Bean

Phil Rosenthal of Chicago Tribune reports that L.L. Bean is trading WGN-Ch. 9 sportswear in return for exposure on the channel. Label it what you will: If you wonder why some reporters at Chicago Tribune parent Tribune Co.'s WGN-Ch. 9 might be seen wearing jackets with both the station's logo and that of L.L. Bean, it's because the station has a barter arrangement with the outfitter. A newscast credit shown at the …

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Brands Have A Story To Tell And The Perfect Place To Tell It

According to Reuters organizations have been spending an increasing proportion of their marketing budgets on their own websites instead of on external media. Chuck Richard, lead analyst at information advisory and research firm Outsell, says companies now spend more than half their online marketing budgets on their own sites. "It's been 50 percent or more for the last three years," he says. Richard reckons that U.S. …

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Freedom’s Just Another Word For Grainy, Low Quality Content

Business Insider is smart to run two opposing views on paid content and the cable industry side-by-side. One article is written by Jim Louderback, CEO of Revision3--the leading television network for the internet generation--the other by Bill Gurley, a general partner at Benchmark Capital. Louderback's argument is the consumer will get what she wants thanks to the liberating power of the Internet. The internet is …

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I’m Going Out West Where They Appreciate Me

Gannett's Chief Digital Officer, Chris Saridakis, left the company and fired off a dismissive memo to colleagues in the process. You can read the whole thing at Gannett Blog--An independent journal about the Gannett Co. Inc., or like me, focus on this short clip. If everyone decides to charge for content that a consumer will need to pay for based on usage, then every newspaper company will have learn how to market …

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The Social Space And Small Business Are Great Dance Partners

I've been thinking a lot about how well suited social media marketing is for small business, for small businesses are actually social in real life. With that in mind, I took note of April's Confidence Indicator from DiscoverCard. Some of the key findings in the report include: In 2007, 22 percent of small business owners were members of an online social networking community such as Facebook, Linked-In, My Space or …

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EC=MC (Every Company Is A Media Company)

I can't keep track of the number of instances here where I've written these words: brands--and pretty much everyone else with a digital presence--are in the media business today. So, it's heartening to see what other people have to add on the topic. People like Brian Solis, author of Engage and principal of Future Works, a social media agency working in Silicon Valley and San Francisco. In his most recent blog post, …

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