I’m Going Out West Where They Appreciate Me

Gannett’s Chief Digital Officer, Chris Saridakis, left the company and fired off a dismissive memo to colleagues in the process.
You can read the whole thing at Gannett Blog–An independent journal about the Gannett Co. Inc., or like me, focus on this short clip.

If everyone decides to charge for content that a consumer will need to pay for based on usage, then every newspaper company will have learn how to market like a consumer packaged goods company overnight. They will have to build consumer experiences at the same level that Apple, Coca-Cola and Procter & Gamble do every day.

That’s right, because we’re all in the media business today, especially media companies.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.