Barry Diller is chairman and chief executive officer of IAC/InterActiveCorp. …
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This Industry Reporter Is On Point
Martin Mayer, author of Madison Avenue, U.S.A. and 34 other non-fiction books, including The Schools (1961), The Lawyers (1967), About Television (1972), The Bankers (1975), The Fed (2001), and The Judges (2005). Here he is in an interview from 1987, talking about the writer's life and emerging trends in media (the program is almost an hour long--but it's well worth the investment). For a conversation that took …
Careful With That Lead TV, The Internet Is Coming For You
Despite claims from some ad pros that online advertising doesn't work very well, there's no end of it in sight. In fact, online advertising has a long ways to go before it even hits its stride. Yet, presently it has enough speed to fly by newspaper advertising with nary a look back. According to The Wall Street Journal, the Internet is poised to overtake newspapers as the second-largest U.S. advertising medium by …
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It’s Okay To Say “Humble” And “TV” In The Same Sentence Now
Eat at Joe's in Redondo Beach paid Stretch Media $5000 to write, produce and help place the following TV spot. According to LA Times, Eat at Joe's is one of many small business now able to afford TV, outdoor and digital advertising courtesy of the economic downturn. ...hard times in advertising and media have led to a surprising bonanza for small businesses seeking to market themselves. Across all media, the cost …
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Crowdsourcing The New Substrate Of Exploitation, Or Deliverer From Evil? You Decide.
Dan Robles is the Director of The Ingenesist Project, a private think tank in Seattle. One of the things he's thinking deeply about is what crowdsourcing means for the emerging economy and the workers who perform Human Intelligence Tasks. Turking is a phenomenon of crowdsourcing where people perform simple tasks on-line for money. Highly intellectual tasks are broken down into small components easily managed by a …
Have Popular Digital Media Property, Will Travel
At least four interested parties appear to have submitted bids for Newsweek, the magazine that The Washington Post Company put up for sale on May 5th. We will see how that pans out. In the meantime, digital media properties continue to be scooped up at a brisk pace. According to the The Wall Street Journal, Ziff Davis, which started in the 1920s as a publisher of hobbyist magazines, has been sold to Great Hill …
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She Shall Seek And She Shall Find–Where’s Your Brand In That?
Writing on Harvard's Nieman Journalism Lab, Gina Chen, a 20-year veteran newspaper journalist makes some good points about information consumers today. The people formerly known as the audience know if they want a certain type of information, they head to Twitter. Another type, they'll go to YouTube. Something else, that's what FourSquare is for. It's likely not a conscious decision -- it's more visceral than that. …
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If I Was A Media Baron With A Few Extra Mil. In My Pocket…
The Washington Post Company wants to sell Newsweek. But prospects aren't exactly lining up to buy the venerable title. David Carr of The New York Times explores the topic in his most recent "Media Equation" column. How can it be that Associated Content, a content farm that has zero brand recognition, went for a reported $100 million this month to Yahoo, yet Newsweek, a huge part of the national conversation since …
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