Adpulp

Advertising News and Know-How

You are here: Home / Archives for Media Trends

Media Trends

By

A Peek Into Allen & Co.’s 28th Annual Northern Rockies Confab

Boutique investment bank Allen & Co. hosts a swanky gathering of media moguls each summer in Sun Valley, Idaho. According to Reuters, there are no mega mergers on the docket this year, but there is significant interest in individual media assets such as TV stations, radio companies and newspapers. Disney CEO Bob Iger arrives in Sun Valley on Tuesday "TV network affiliates as well as radio stations are areas where, …

Continue Reading about A Peek Into Allen & Co.’s 28th Annual Northern Rockies Confab →

By

Lots Of Small Business Clients Need Lots Of Help, Media Companies Are Cool With That

Media companies are increasingly turning to marketing services as a revenue source. And it seems that newspapers are well positioned to do so on a local basis, where they already have traction with the small- and medium-sized businesses that advertise in their pages. According to Crain's Chicago Business, Tribune Co. is starting a new consulting business in its digital department, allowing the newspaper company to …

Continue Reading about Lots Of Small Business Clients Need Lots Of Help, Media Companies Are Cool With That →

By

Special Attention Paid To Special Advertising Section

Los Angeles Times ran a special advertising section on Thursday. The section looked like editorial and the faux news said Universal Studios had been partially destroyed. Some readers were less than impressed. "I was frightened as I started to read about Universal Studios. When I realized it was a hoax, I was furious. How could you be so irresponsible?" said Joan Richmond of Claremont. It's not just everyday readers …

Continue Reading about Special Attention Paid To Special Advertising Section →

By

Digital Semantics: One Man’s Banner Is Another Man’s Display Ad

I'm confused by this bit of news from MediaWeek: MSNBC.com will roll out a sweeping redesign that encapsulates what publisher and general manager Charlie Tillinghast called "a major rethinking of what a news site is." At the heart of that redesign is a philosophy that Web pages needn't be text centric, and that Web ads should be large and not relegated to the periphery. "We don't start with the premise that this is a …

Continue Reading about Digital Semantics: One Man’s Banner Is Another Man’s Display Ad →

By

TV Isn’t The Lone Superpower, But It’s Still A Superpower

Here's some sweet music to every old school advertising person's ears: PricewaterhouseCoopers projects ad spending on total U.S. TV will grow to $80.3 billion in 2014 from $62.1 billion in 2009, surpassing its previous high in 2006 of nearly $70 billion. According to Ad Age, the disruptive digital trends which dominate the pages of the trade press, are not depressing the market for TV. In fact digital's laser-like …

Continue Reading about TV Isn’t The Lone Superpower, But It’s Still A Superpower →

By

This Industry Reporter Is On Point

Martin Mayer, author of Madison Avenue, U.S.A. and 34 other non-fiction books, including The Schools (1961), The Lawyers (1967), About Television (1972), The Bankers (1975), The Fed (2001), and The Judges (2005). Here he is in an interview from 1987, talking about the writer's life and emerging trends in media (the program is almost an hour long--but it's well worth the investment). For a conversation that took …

Continue Reading about This Industry Reporter Is On Point →

By

Careful With That Lead TV, The Internet Is Coming For You

Despite claims from some ad pros that online advertising doesn't work very well, there's no end of it in sight. In fact, online advertising has a long ways to go before it even hits its stride. Yet, presently it has enough speed to fly by newspaper advertising with nary a look back. According to The Wall Street Journal, the Internet is poised to overtake newspapers as the second-largest U.S. advertising medium by …

Continue Reading about Careful With That Lead TV, The Internet Is Coming For You →