Special Attention Paid To Special Advertising Section

Los Angeles Times ran a special advertising section on Thursday. The section looked like editorial and the faux news said Universal Studios had been partially destroyed.
Some readers were less than impressed.
“I was frightened as I started to read about Universal Studios. When I realized it was a hoax, I was furious. How could you be so irresponsible?” said Joan Richmond of Claremont.
It’s not just everyday readers that were upset. Los Angeles County Board of Supervisors called on the Times to stop selling advertising sections designed to resemble news sections, saying that the ads hurt the paper’s credibility.
But Los Angeles Times Publisher Eddy Hartenstein stood by the advertising supplement, saying such ads provide the revenues to help fund the paper’s global reporting efforts.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.