Adpulp
Advertising News and Know-How
By David Burn
The Boston Globe will launch a paid subscription site, BostonGlobe.com, in the second half of 2011 but Boston.com will remain free, to better serve a wide array of consumers and advertisers as part of a two-brand strategy. BostonGlobe.com will be a new subscription site that contains all news and feature stories, commentary, analysis, photographs and graphics published in the daily and Sunday newspaper. "Our …
Continue Reading about Paying Customers Right This Way, Freeloaders Around Back →
By David Burn
Six in ten U.S. Internet users will be reading blogs by 2014. Yet, Read Write Web wonders if the people reading blogs today bother to make the distinction. What, after all, is a blog? To further muddy the editorial waters, Forbes is now offering to create blogs for brands. Ad Age reports: The pitch is this: We'll sell you a blog, and your content will live alongside that of Forbes' journalists and bloggers. This …
Continue Reading about Brands Are Well Positioned To Offer Valuable Content, But Will They? →
By David Burn
Jack Meyers charges between $1200 and $48,000 for corporate subscriptions to his newsletters Jack Myers Media Business Reports and Jack Myers Advertising and Marketing Spending Forecasts, but he's giving us a glimpse of what he offers for free on The Huffington Post. Between 2007 and 2012, advertising's slice of the total marketing pie is forecast to decline from 30.7% to 25.9%. That represents more than $100 …
Continue Reading about He’ll Never Expire, But Old Man Advertising Is Getting Smaller →
By David Burn
In response to the rise of the application economy, Wired is running a sensational piece about the web being dead. Yawn... But Wired is not alone in this. Pete Blackshaw, one of the most trusted voices in the marcom space, is asking, "Do brand websites still matter?" Behind his rhetorical question is the idea that the social web and mobile apps are gaining prominence, while brand sites wither on the digital …
By David Burn
Ben Huh, founder Cheezeburger Network told The Chicago Tribune, "We're trying to make the world happy for five minutes a day." Turns out that's an excellent business plan. Huh's network of sites reaches some 10 million Americans monthly and his Seattle company now has more than 40 employees. Huh attended Northwestern University's Medill School of Journalism. The Trib asks him if that influenced his decision to focus …
By David Burn
Miles Galliford, co-founder of SubHub, a company that makes it easy to build a membership site and charge for access to premium content, says, the number one reason that people pay for content is because they can't get the information they need elsewhere for free. Writing on Marketing Profs, Galliford argues: "Successful membership websites tend to be run by people deeply immersed in their subject, and they have …
By David Burn
The Times of London has lost 1.2 million UK readers across its daily and Sunday websites and almost halved the amount of time people spend on its sites in the past three months, according data released by ComScore. This is why: Currently the Financial Times and The Wall Street Journal are the only other major papers to have paywalls in place. [via Business Insider] …
By David Burn
Daniel Lyons of Newsweek wrote an interesting piece about the business side of Huffington Post, a new media company with $30 million in revenue. HuffPo has a big audience--24.3 million unique visitors last month, nearly as many as The New York Times--but like most Web sites, it can't monetize it very well. Right now, HuffPo generates just over $1 per reader per year. That's nothing compared with the mainstream-media …
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