Adpulp
Advertising News and Know-How
By David Burn
Steve Yastrow writing on TomPeters dot com: "Marketers have always looked at integrated marketing as something they do. Start with a foundation of advertising, then add a pinch of PR, a dash of direct marketing and a spoonful of sales promotion and voila!, you've got effective marketing. I think that's backwards. Marketers don't do integrated marketing, customers do. Customer integrate all experiences with a company …
Continue Reading about Integrated Marketing Is Bassackwards →
By David Burn
from Pete Blackshaw's predictions for '05: Blogs absorb flak, yet stay on track. Expect 2005 to open with a predictable slew of fashionably righteous articles de-hyping and pooh-poohing all things blog related, some even by bloggers themselves. Many will lament advertisers co-opting the medium, as well as the influx of clumsy, less savvy newbies in the blogosphere. Even so, the blog format will endure and grow, …
By David Burn
Le Monde is welcoming bloggers to set up shop under their brand name. Smart move. I don't think there's much question that mainstream journalists around the globe are asking, "What the hell are we going to do about the rise of citizen journalism?" Some continue to ignore the new reality, despite dwindling audience share. That's to be expected. Others are getting their feet wet by putting reporters in a position to …
By David Burn
According to Chicagoist, Playboy Enterprises, Inc. will soon offer mobile phone users the ability to download adult-oriented content including Playboy-themed games, images, video clips, voice clips and ring tones. Chicagoist wisely goes on to question the wisdom of making the famed Playboy lifestyle this public, "Do we want people to be living this lifestyle outside of their homes? For instance, living this lifestyle …
Continue Reading about Certain Cell Users To Become Even More Annoying →
By David Burn
BY THEODORE DECKER Of The Patriot-News Hot on the trail of kidnapped Krispy Kremes, Swatara Twp. police were in pursuit yesterday of a crook who -- very unwisely, some would say -- stole a doughnut delivery truck. Police found the truck abandoned in downtown Harrisburg, but they hadn't tracked down the perp who pilfered the pastries. "I was about to say it's a priority case, but I won't say that," Swatara Twp. Sgt. …
Continue Reading about This Journalist Knows How To Tell A Story →
By David Burn
An estimated 10 percent to 30 percent of job applicants lie on their r …
By David Burn
"It's never too late to go straight," said David Munns, vice chairman of the music giant EMI Group, about Shawn Fanning. …
Continue Reading about Napster Head Severed But Man Grows Another One →
By David Burn
from The New York Times: The United Church of Christ, one of the nation's most liberal Christian denominations, accused CBS and NBC yesterday of rejecting a commercial it had produced about religious tolerance, which included an implication that other denominations did not welcome gays, because the networks feared hostile reactions from conservative political and religious groups. The networks said they turned down …
Continue Reading about Earth To Network TV: All Advertising Is Advocacy Advertising →
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