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Advertising News and Know-How
How many people of color do you work with? How many people of color are on your company's executive team? [bctt tweet="If you work in an advertising agency, chances are high that your diversity numbers are low."] Meanwhile, African Americans are showing up and spending $1.3 trillion dollars this year. This, despite the fact that only a fraction ($2.24 billion) of the $75 billion invested in television, …
Continue Reading about Diversity Isn’t A Board Game; Drop Your Excuses At the Door →
Cindy Gallop takes names and zero shit. For the sexual harassers in the ad industry, you best run and hide. For everyone else, here's compelling documentation about just how degrading it is to be objectified at work, and then asked to objectify women in ads. https://youtu.be/ruowB5L33gY "The biggest issue facing our industry today is not diversity," she says. "It’s sexual harassment because it prevents …
Continue Reading about Dear Bad Men of Advertising, Your Reign Is Over →
Sean Parker, Facebook's first President, gave an interesting talk recently, where he reveals the thinking behind the machine. https://youtu.be/WIfrMwql6Fo The problem the Facebookers sought to solve: How do we consume as much of your time and conscious attention as possible? The "solution" they ended up inventing: "It's a social-validation feedback loop ... exactly the kind of thing that a hacker like myself …
Continue Reading about Smarten Up; Facebook and Your Mobile Phone Make You Dumb →
Over the last three decades in the workforce, I've had plenty of opportunities to pause and ask myself, "How did this guy get to the corner office?" Sometimes, I will answer my own question with inane chatter like, "He shows up every single day!" Thankfully, social scientists have looked into the matter, and now we can all see the source of this particular corporate ineptitude. According to Tomas …
Continue Reading about Is There A Little “Office Space” In Your Agency? (Rhetorical) →
If you haven't yet found time to read BadMen: How Advertising Went From A Minor Annoyance To A Major Menace by Bob Hoffman—his "frightening and highly entertaining look into the hidden, corrupt, and dangerous world of online advertising"—may I suggest an audio preview on the topic, care of Radio New Zealand? “There is a huge criminal underworld that knows how to fake online traffic and fake online clicks and …
Continue Reading about There’s Just So Much Digital Smoke Being Blown Up Our Asses →
"We need a digital economy where our data and our attention is not for sale to the highest bidding authoritarian or demagogue." -Zeynep Tufekci What has the digital ad man wrought when the same algorithms companies like Facebook, Google and Amazon use to get you to click on ads are also used to organize your access to political and social information? Zeynep Tufekci an associate professor at the School of …
Continue Reading about Digital Advertising’s Frankenstein Is Wreaking Havoc and Damaging Democracy →
TV is done. Radio is toast. Print is dead. Everything is always coming to an end. Unless it isn't. Maybe life is circular, not linear. One thing that does not appear to be coming to an end is the endless onslaught of bad advertising. Many companies can't waste their time and money fast enough on tired cliches and other advertising mishaps. We only need to turn on the TV to see the shocking lack of …
Continue Reading about Add Value Or Be Labeled An Advertiser (Not In A Good Way) →
Why doesn't Wieden + Kennedy/Portland spawn more startup agencies—something that Goodby Silverstein & Partners in San Francisco has successfully done for years? As someone who knows the Portland market, lack of client opportunities is the most obvious answer. FYI, there are just two big fish in the Portland market—Intel and Nike. Adidas America is also a cherry account. Former W+K creative director, Mark …
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