Adpulp
Advertising News and Know-How
"I'm not comfortable without an honest-to-God newspaper in my hand.” -The Oracle of Omaha Warren Buffett got his start in business as a paperboy. And a paperboy he remains. According to The Omaha World-Herald, Buffett will pay $200 million to buy the state's largest newspaper, a price that is well within his comfort zone. “It is a reasonable investment. There is no question it is affected by the fact that I …
Continue Reading about Buffett Buys What He Believes In And Well Understands →
The economy blows, but revenue from digital advertising continues to soar. In fact, internet advertising revenues in the U.S. hit $7.88 billion for the third quarter of 2011, representing a 22 percent increase over the same period in 2010. According to the Interactive Advertising Bureau (IAB) and PwC US, these figures also show a 2.7 percent uptick from the record-setting revenues of the second quarter of …
Is the ad business more relevant or less relevant in times of economic instability? For the sake of argument, I'll say advertising is even more important, because it's all the more necessary to persuade people that X Widget or Y Service is actually worth spending hard-earned money on. Let's look to BusinessWeek for more information on where the economy is today, and where the collective American psyche is: The …
Do venture capitalists use real money or Monopoly money when they throw cash at a startup? For the startup's sake, I hope it's real money, but it sure looks like Monopoly money from here. According to The Wall Street Journal, micro-blogging platform, Tumblr is valued at $800 million by the money men who have put $85 million on the line. Naturally, they're interested in seeing a massive return on their …
Continue Reading about The Big Money Is In The Platform, Not The Content →
Show Media provides its brand partners with unique transportation-based campaigns. Here's the company's CEO, Laurence Hallier, explaining how his company stays successful, despite shrinking ad budgets in a poor economy. …
Continue Reading about Stay Positive And Deliver Real Value →
Former Yahoo CEO Carol Bartz was sent packing this week for failing to meet performance goals, according to The Wall Street Journal and several other sources. The Journal points out that Yahoo's focus on producing content is part of the problem at the portal. "People tell me that content is king, but that is not true at all," says Rishad Tobaccowala, chief strategy and innovation officer at Vivaki, the …
Continue Reading about Get Online Advertising Right, Or Get Out Of The Way →
According to Marketing Daily, Coldwater Creek's sales are hurting and the company is turning to TV advertising for the first time ever to dig itself out of a hole. The Sandpoint, Idaho-based retail chain and direct mailer hired DeVito/Verdi in New York, to create the new seven-spot campaign. http://youtu.be/gjCUGJXYSGY The spot above throws me a bit. Getting dressed for a big night out in no way equals the …
Continue Reading about Sales In The Tank? Drive Purchase Intent With TV →
John Winsor, CEO of Victor & Spoils , the crowdsourcing agency in Boulder, has been on the road for the last month talking to a dozen CMOs of Fortune 500 companies. He says, "there’s a lot of frustration out there" and that the biggest frustration of all is "the cost of creating advertising, both in terms of time and money." More better faster. That's the mantra of the day. More better faster. Of …
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
