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Brands Have A Story To Tell And The Perfect Place To Tell It

According to Reuters organizations have been spending an increasing proportion of their marketing budgets on their own websites instead of on external media. Chuck Richard, lead analyst at information advisory and research firm Outsell, says companies now spend more than half their online marketing budgets on their own sites. "It's been 50 percent or more for the last three years," he says. Richard reckons that U.S. …

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Migration To Digital Not As Tough As The Oregon Trail, But Still Tough

Last Thursday in Seattle Tracy Wong, Chairman and Executive Creative Director of WONGDOODY took note of the "Chief Storyteller" title on my Bonehook business card. It piqued his curiosity because "story" is typically owned by the traditional shop on a client's roster, and he sees me as a digital guy. Wong wanted to know who else has successfully merged "story" with the digital chops needed to tell them. I said …

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The Social Space And Small Business Are Great Dance Partners

I've been thinking a lot about how well suited social media marketing is for small business, for small businesses are actually social in real life. With that in mind, I took note of April's Confidence Indicator from DiscoverCard. Some of the key findings in the report include: In 2007, 22 percent of small business owners were members of an online social networking community such as Facebook, Linked-In, My Space or …

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Pitch Your Wares At Your Own Risk

William Higham, founder of market research and trend consultancy The Next Big Thing, writing in Adweek presents a vision of just how radical a globally connected group of information sharers is. The more information consumers have at their fingertips, the greater their power. The Internet is a huge enabler, and increased Web access and the growth of mobile computing will empower them further. Nielsen says a quarter …

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Media Execs Adjust Their Package

According to Ad Age, the recession isn't killing media, the internet is. That's the trade mag's takeaway from a new Booz & Company survey that found 57% of media execs believe that "deep-seated industry shifts," aka the internet, are more likely the reason for the current economic "malaise" than the recession. This led me to poke around the Booz & Co. site, where I found the following paragraph in a text-heavy PDF on …

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Digital Isn’t Madison Avenue’s Undoing, It’s Just The Latest And Most Blatant Challenger

From the perspective of serial entrepreneur Jeff Bussgang, a partner at Flybridge Venture Capital in Boston, traditional advertising as embodied by fictional characters in AMC's hit show Mad Men are true relics, with little chance at ever again exuding the kind of swagger we see in Don Draper. Writing in BusinessWeek, Bussgang argues: With the rampant digitization of advertising and the explosive growth of …

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An Editor Focuses On His Customers And Wins

We've published a ton of posts here about the need for marketers to realize they're in the media business today. Here's one about a media company realizing that they're in marketing. John Yemma, Editor of The Christian Science Monitor, in a guest editorial on PaidContent says: What we're learning is that the key to building and keeping traffic is far more prosaic than multimedia and sharing buttons. It rests on …

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Iain Tait, Free-Range Idea Farmer

You may have heard, Iain Tait is leaving Poke/London for Wieden+Kennedy/Portland. In his new position Tait will be top digital dog at an agency reared on TV, and one that's been slow to pick up the digital ball. If this article by Tait in New Media Age is any indication, he wants to bring new ways of working on ideas to the global super shop. If we want to create provocative, challenging and culturally relevant …

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