The New York Times has picked up an eye-tracking study by Jakob Nielsen, a Web site consultant and author of a number of books about design and user interface. Not surprisingly, Neilsen found that some types of pictures are completely ignored while others are scrutinized. In an aspect of the study comparing a set of products on Pottery Barn's furniture Web site and a page of televisions on Amazon.com, the research …
Soon There Will Be No Line Between Advertising And Editorial
MediaWeek is reporting on Outbrain's move into non-transparent paid link advertising. Are advertisers the new aggregators? A company called Outbrain thinks so and is seriously stretching the definition of contextual relevancy by letting advertisers actually become distributors of content. It's straddling the worlds of advertising and content by placing advertiser links on its distribution network of sites like USA …
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Get Your Digital Media Playbook Before The Game Changes
Digital is simply a moving target. Something new could pop up next week that changes everything. But there are still plenty of marketers who are confused and need a little guidance. To that end, Seattle-based Williams-Heide Marketing Communications has created a free Digital Media Playbook. It's a quick guide to many of the less sexy issues involving digital: Media buying, targeting, measuring, tracking & analytics, …
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Spotlight on NW Creative: ISITE Design
Portland's ISITE Design is hiring. According to Oregon Business ISITE more than tripled its revenues from 2005 to 2009, while growing from 14 employees to 53. ISITE Design president and co-founder Paul Williams said, "We get hundreds of applications for entry-level positions, but for senior-level strategists we have to go out hunting. These aren't people who are sitting around unemployed." …
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Modern Digital Life Can Be #SoIrritating
People are irritated and Edge Gel, for one, is doing something about it. Via its @EdgeShaveZone Twitter page and #soirritating hashtag, Edge is slowly developing a following of gripers in effort to "own irritation prevention" in consumers minds. According to Ad Age, Jeffrey Wolf, Edge's senior brand manager, terms it "the anti-irritation platform." And it's not limited to shaving by any stretch. To solve her …
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Free Your Mind And The Banner Ad Will Follow
Mitch Spolan, Yahoo!'s Vice President of North American Field Sales, wants us to approach the digital ad space like the blank canvas that it is. He wants us to spatter paint on it, chew on it and maybe bleed on it. Presumably, because he'll be more able to sell our creative output when we really get into it and make not ads, not art. Writing on Business Insider, Spolan argues: Advertising content produced for the Web …
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Bigger Ads And Cheaper Content, That’s The Ticket
Banner blindness. It's a condition that afflicts millions of websites worldwide. But important media companies are working on a cure. The Wall Street Journal has more: AOL Inc., struggling to turn around its fortunes, is preparing to introduce a larger, splashier ad format that it hopes will attract more dollars from big brands and help revitalize its business, according to people familiar with the matter. The new …
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The Commercial Web Is Awash In Ultra Light Interactivity
McDonald's wants to interest you in its new Angus Wraps. Ergo, it created a Mad Libs-style microsite where visitors make some random decisions that lead to a custom Angus Axiom. What might one do with such a useless piece of digital drivel? Post it to Faceook and/or Twitter, of course. By the way, an axiom is a proposition that is not proved but considered to be self-evident. [via Brandfeak] …
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