When I hear or see the letters LG, I think of cell phones, but LG is also into dust suppression. Agency: Young & Rubicam/NY Production Company: Psyop …
Save The Earth, Buy A Chevy
Dan's post today on Jeff Goodby's PR efforts on behalf of Chevy led me to look a little closer at the work his agency is producing for the car company. Pretty pictures and Hal Riney-like voice over make for good commericals. But what about this promise to care for the environment? Isn't that off brand? Of course it is, but Goodby has set out to reinvent this iconic American brand at a time when it desperately …
Universities Brands Are Built, In Part, By College Football
I'm watching University of Oregon versus University of Arizona compete on ESPN right now. Which means I'm also watching these commercials from the two schools and the Pac 10 Conference. …
Continue Reading about Universities Brands Are Built, In Part, By College Football →
Yes, Virginia There Is A Santa Clause (But He Has Multiple Personalities)
There are all types of Santas out there: Ultra-organized "Savvy Santas," last minute "Procrastisantas," even Won't-Stop-Until-the-Last-Deal-is-Mine "Power Santas." So this year, Sears and Young & Rubicam Chicago are encouraging everyone to "Be the Santa You Want to Be." Director Geordie Stevens and The Onion helped bring the idea to life. …
Continue Reading about Yes, Virginia There Is A Santa Clause (But He Has Multiple Personalities) →
Red Noser
To kick off the release of the Colorado Lottery's Holiday Scratch games, Denver agency Cactus partnered with Fueld Films gives us a peek into the inner thoughts of Santa's reindeer. …
For Analog In Ohio
I love how Marcus Thomas and Kent State Folk Fest tap into the need for analog today. The need is palpable, but not always evident. Given the festival's social media presence and request for press coverage, Adfreak writer David Gianatasio argues that "the whole back-to-basics counterculture thing is a sham and these faux-hippies are tappin' their toes in time with the Man." But that's probably a joke of some sort. …
Nice Legs Take A Walk For Martini & Rossi
David&Goliath introduces new work for Martini & Rossi sparkling wine -- the brand's first ad campaign in almost 10 years. …
Continue Reading about Nice Legs Take A Walk For Martini & Rossi →
Fentimans Has A Bit Of A Kick
Sell! Sell! is out with a new campaign for Fentimans. Fentimans are a real family business, dating back to 1905, with a cracking product. So the agency wanted to get out of the way, and let them speak to people honestly and directly about their product. …
