Yes, Virginia There Is A Santa Clause (But He Has Multiple Personalities)

There are all types of Santas out there: Ultra-organized “Savvy Santas,” last minute “Procrastisantas,” even Won’t-Stop-Until-the-Last-Deal-is-Mine “Power Santas.” So this year, Sears and Young & Rubicam Chicago are encouraging everyone to “Be the Santa You Want to Be.”


Director Geordie Stevens and The Onion helped bring the idea to life.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.