[via Greg Mitchell] …
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Real Men Needed To Wear Real Pants
Dockers wants young men to "wear the pants." That's the central message of the brand's new campaign from Draft FCB's San Francisco office. See more on Flickr According to Stuart Elliott of The New York Times, masculine messaging is in. The tone -- half serious, half kidding, both sending up and saluting truisms about masculinity -- is one that has been heard in several campaigns lately that are aimed at younger …
Brighten Bay–A Soap For The Attention Deficient
Brighten Bay from Cheer is a new campaign from the P&G brand. Real-life soap star Cameron Mathison of ABC's All My Children stars as Dr. Dan in the campaign. A commentor going by the initials "E.S." on The Ad Contrarian says, "I can even join in on the discussion about these pitiful stories, filled with insipid characters. But why would I do that? If this works, if this is the STATE OF OUR ART prepare me my cottage …
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An Orgasmically Good Fit
Yoga Jeans from Second Clothing in Canada wants to "give real women what they really deserve"--the chance to "feel good, real good." According to Art Director, Ahmad Ktaech, Yoga Jeans have a unique fit that flatters a woman's curves like no other denim in the market... so much so that women of all ages and sizes are singing the praises of these "miracle jeans" and passing the happy news onto friends. …
Hipsters At War
CANON - Freeze Tag from Saman Keshavarz on Vimeo. "This is an independent promo for CANON France, not commissioned," says writer/director, Saman Keshavarz. However, it's in the works to be (officially) released over the Web, he says. …
RPA Spreads A Fever
Honda Crosstour is a new vehicle being promoted by an old song. …
The Highest Advert Ever Filmed
According to Luke Sullivan, the spot above is based on "an MIT experiment two kids did." Not surprisingly, execs from Grey London and Toshiba don't reference that source in the "making of" video below. …
Caribou Gets Real About Its Chocolate
The major coffeehouse chains use reconstituted chocolate syrup or processed powder to create their hot and cold chocolate beverages. Caribou Coffee is walking away from that falseness. Beginning today, Caribou Coffee customers will have their drinks made with either white, milk or dark Guittard chocolate. To showcase Caribou's commitment to realness, the Minneapolis chain turned to their neighbor agency …
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