Agency: RPA/Santa Monica …
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Hertz Puts Pretty Young People And Voices In Their Cars
Hertz's new "Journey On" campaign was developed by DDB around the idea that "the most important journey is yours." To bring the campaign to life, Hertz features singer/songwriter Amy Regan in one of the spots. Amy stars and performs her song "Carry On," which tells the story of her real life journey as an artist. The other spot features the music of Colin Hay, but Hay does not appear in the commercial. …
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The Oracle Of Omaha Likes Insurance Advertising That Rocks
Warren Buffet isn't shy about saying that he loves to spend money on Geico advertising, because it works. I don't know if the following "ad" is going to work very well, but Buffet does have a cameo in the spot (careful, you might not recognize him in the wig). [via BrandFreak] …
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All Kinds Of People Get Bruised In Comedic Skits. Comedy Helps Us Laugh At Ourselves. Thank God For Comedy.
What do you think of these ads from Dallas-based MetroPCS? According to CNET some people say the ads are racist and they're offended by them. Which is weird, since the brand's tagline is "Wireless for All." "It is not our wish to offend anyone who sees our commercials. In fact, our business model is set up to allow for anyone, regardless of credit scores, income level, or ethnicity, to have the convenience of a …
The Big Ape
In an effort to promote Peter Jackson's new state-of-the-art attraction, King Kong 360 3D for Universal Studios Hollywood (which opens in July), LA-based David&Goliath created this :30 teaser boasting the largest, most intense 3D experience on the planet. David&Goliath worked with Radical Media and director Peter Darley Miller on the spot. …
Not Your Father’s Creative Execution
Buick's new interactive campaign, The New Class of World Class, created by MacLaren MRM in partnership with Motion Theory and interactive studio Jam 3, aims to introduce Buick's new design philosophy to a young, sophisticated audience. Unbelievably, the project was completed in just over three weeks. Adrian Belina, Creative Director, Jam 3 says, "To create the site, we had access to GM's still photographs and no …
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How Many Personal Communications Devices Does One Person Need? I Guess We’ll See On 4/3.
Like A Scene From Easy Rider, But With A Different Outcome
[via Make the Logo Bigger] …
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