Given that HBO walked away with 25 Primetime Emmy Awards, the most of any network for the eighth year in a row, last night, it might be a good time to pause and ask, "Why is HBO so damn good at what they do?" Vanity Fair spoke to Michael Lombardo, president, HBO programming, to find out what's in HBO's secret sauce. "We start with an unmitigated respect for writers and the written word. You can talk to any film or …
SEO Tutorial For Copywriters: Headlines That Please The ‘Bots, Reach The People
For the majority of the time I've been producing content for the placement on the Web, I have not cared a click for optimizing my headlines, or body copy, for search. Why? Because I write for people, not machines. Of course, online, you need to please the machines, in order to reach the people. David Carr does an excellent job describing the process some writers, editors and publishers go through today. Nick Denton, …
When Copy And Design Meet In Brooklyn, Magic Happens
Mucca Design in New York really went all "the media is the message" for their client Brooklyn Fare, but it works. [Hat Tip: Cathy Solarana] …
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Do You Have Denim Needs? Go With The Brand That Turns Stupid On Its Head.
Diesel wants you to be stupid. Seriously. Here's a bit of their stupid manifesto: Be stupid. What we're talking about isn't a tag line. What we're talking about is a call to arms. Stupid ain't dumb, stupid is something deliciously greater. Put another way, only the stupid can be truly brilliant. Renzo Rosso is stupid. Stupid is motoring around in your Ford transit and visiting after shop owner after shop owner, …
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In The Hands Of A Good Writer, Adlandia Can Be A Fascinating Place
Ad Age is running an edited excerpt from Adland by former Y&R creative director, James P. Othmer. As you surely know, there are more books on advertising available than any rational human being has time for. But I must say, this one looks good. Here's Othmer on why he chose to write a book on advertising, following the success of his novel, The Futurist: While doing press for my novel, a funny thing happened. While …
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You May Not Know Them By Name, But You Know Their Work
Modern Copywriter is a new site from Jason Siciliano that celebrates the work of "fabulous copywriters," which he describes as "gentle souls in a rough biz." Some of the copywriters he's featured thus far include Janet Champ, Brooks Jackson, Bryan Karr, Gilberto Muiños, Kash Sree, Sam Pond and Nick Driggs. Each entry on the site features one sample of the writer's work with a short bio and a link to their online …
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“Defy The No” And Other Rumblings
Sally Hogshead has collected some of her "recent tweets, online posts, random mumblings, little ditties--that sort of thing" for your benefit and hers. She adds, "feel free to print, post, or plagiarize to your heart's content." …
Spotlight On NW Creative: Ben’s Cork Cards
Ben Sellon is a 25-year old copywriter living in Portland and looking for work. Naturally, he mingles with industry types and hands out his card. But in Ben's case it's not just a business card that he hands out. Rather, it's a hand-made statement about his DIY ethos, his willingness to get his hands dirty (literally), his design aptitude and his unique creative vision. Yes, a business card can do all that, when the …
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